Professional Development
Business / Arts offers e-learning courses designed for small to mid-sized arts organizations across Canada.
After completing this course, you will be able to:
- Understand the business of sponsorship, from understanding what the term means to know the kind of return sponsorship delivers to the arts and to business.
- Use planning as an effective tool in sponsorship, beginning with the creation of an overall sponsorship plan and moving towards planning different stages in the sponsorship cycle.
- Know how to identify the likely best prospects for sponsorship and where to find them; know how to manage prospects for the short and the long-term.
- Implement the practical steps involved in trying to secure sponsorship from creating support materials to making an approach and managing all points of contact, including the follow-up.
- Manage the sponsor relationship to help guide it towards the likelihood of a longer-term partnership.
- Implement some of the techniques involved in evaluating sponsorship.
Modules
Module1: Sponsorship 101
The foundation for the entire six-module e-learning course begins with Sponsorship 101. What is sponsorship anyway? This module covers all five areas of the sponsorship cycle from a bird’s eye view. It was designed to help you see the full picture before each area is uncovered in more depth during future modules. To view this module you will need flash available on your browser. Follow th...
Module2: Planning
Like a map that leads you to your destination, the Planning module is an integral part of the sponsorship cycle. This will inspire the organizer deep inside of you, and bring your ideas into a cohesive strategy. Your attention to this phase of the sponsorship cycle will allow you to bring other team members on-board with ease, and maximize your chance of building the ideal partnership that you’r...
Module3: Prospecting
How do you find your potential sponsors? This module takes you through doing so from A to Z. Prospecting is all about defining what your sponsorship needs are, identifying ideal businesses that you would like to partner with, and determining whether your needs can fulfil a need for your prospect. This module alone could save you years of frustration and missed opportunities. To vi...
Module4: Making the Approach
When it comes to reaching out to request a sponsorship meeting, we know how nerve racking it can be. Approaching a business to explore a sponsorship opportunity isn’t part of what you had hoped to be doing with your time, right? We get it, and you’re not alone. That’s why we’ve developed this in-depth module to take you through the process from start to finish and move you confidently beyo...
Module5: Pitching
The moment of truth has arrived. There you are sitting in the meeting you have secured after weeks and months of preparation. You’re ready for whatever comes your way because after completing this module of the e-learning course, you’re confident and clear on what to expect. You’ve done your planning, and you’ve seen creative ways to foster relationships with potential sponsors and partner...
Module6: Fulfillment & Stewardship
So you’ve had your successful meeting, and you’ve sealed a sponsorship deal. This is cause for much celebration. But there’s still one more step to ensure you become an ideal arts organization for future sponsorship opportunities. The sixth and final module on Fulfillment & Stewardship will reveal the many ways in which you can ensure a prosperous relationship with your sponsor, through ...