At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), focusing on purchasing trends and audience behaviours.
Together, we explored the concept of loyalty in the arts, considering its significance for both audiences and arts organizations, and identifying discrepancies between the two. We examined levels of engagement among members compared to ticket buyers, as well as the types of connections audiences form with their favourite cultural institutions. Watch as we discuss actionable strategies for building audience loyalty, driving sales, and fostering meaningful connections across the arts sector.
Speakers:
Andy Verboom, Program Manager, Membership Services, Writers’ Federation of Nova Scotia
Christine Harris, Vice President, Marketing & Communications, Luminato Festival
Julie Mulligan, Senior Digital Marketing Manager, Ottawa Art Gallery
Nik Nanos, Chief Data Scientist and Founder, Nanos Research
ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and trends. With each quarter touching on a specific topic area, winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.
We use cookies and similar technologies to help give you the best experience on our site and to show you relevant advertising. If you continue to use this site, we’ll assume that you’re happy to receive all cookies.Accept and Close
