At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), focusing on audience behaviours, donation trends and projected giving within the arts sector.
In this session, we examined how donation trends in the arts have evolved this year, motivations for giving, and how these trends compare to broader charitable giving patterns. Additionally, we explored strategies for engaging donors, strengthening relationships, and supporting sustainability across the arts.
Speakers:
Jennifer Matotek, Executive Director, Art Windsor-Essex
Julie Fiorini, General Manager, Donor Services & Brand Marketing, CanadaHelps
Mark Turner, CEO & Creative Producer, Saskatoon Symphony Orchestra
Nik Nanos, Chief Data Scientist & Founder, Nanos Research
ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and trends. With each quarter touching on a specific topic area, winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.
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