At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), focusing on audience behaviours, engagement patterns, and the sense of belonging fostered through arts and cultural experiences.
In this session, we explored the vital role the arts play in our communities, serving as inclusive spaces that offer unique opportunities for connection and learning. We considered the motivations behind attending arts and cultural events and how these experiences help audiences build meaningful connections with their favourite institutions and each other.
We engaged in a conversation on audience engagement strategies, the importance of cultural spaces for social connection, and how to leverage these insights for greater community impact.
Speakers:
Ashley Daniel Foot, Director of Engagement and Civic Practice, Vancouver Opera
Emma Hassencahl-Perley, Curator of Indigenous Art, Beaverbrook Art Gallery
Fernanda Sierra Suárez, Community Engagement and Program Manager, Culture Days
Nik Nanos, Chief Data Scientist and Founder, Nanos Research
ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and trends. With each quarter touching on a specific topic area, winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.
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