Join us on Wednesday, September 23, for the next edition of the Speaker Series!

At the top of the webinar, Nik Nanos will present the latest findings from the Arts Response Tracking Survey (ARTS), offering new insights into participation, audience motivations, and perceptions of arts and culture events across Canada.

The session will explore how factors such as distance, accessibility, ticket pricing, safety, cancellations and overall value shape cultural participation. Join us as arts and culture leaders reflect on the report’s findings and share what they’re seeing in their communities. Together, we’ll consider how organizations are responding and creating experiences that give people a reason to show up, participate and come back.

Speakers

• Aubrey Reeves (Moderator), President & CEO, Business / Arts
• Angela Birdsell, Executive Director, Winnipeg Symphony Orchestra
• Estelle Shook, Artistic and Managing Director, Caravan Farm Theatre
• Matthew Hills, Executive Director, Thunder Bay Art Gallery
• Nik Nanos, Chief Data Scientist & Founder, Nanos Research

Event Details

When: Wednesday, September 23, 2026, 2:00 pm – 3:15 pm ET
Where: Zoom Webinar
Accessibility: This session will be presented with ASL interpretation and auto-generated French and English captions.

What is the Arts Response Tracking Survey (ARTS)? 

ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and helped inform the reopening procedures and programming models of Canadian arts organizations throughout the pandemic.

To address the changing needs of our sector, ARTS entered a new, two-year phase in May 2023. With its newly structured approach, ARTS continues to offer insights into audience behaviours and attitudes on a quarterly basis, with each quarter focusing on a specific topic area. Winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.

Partners

Arts Response Tracking Survey (ARTS):

ARTS Supporting Partners:

Speaker Series Presenting Partner:

Speaker Series Supporting Partner: