Watch: ARTS – Ticket Sales and Membership Trends

June 5, 2023

In this session we unveiled the newly evolved Arts Response Tracking Survey (ARTS) and explored its latest findings.

This session marked a significant milestone in the evolution of ARTS, as it launched the renewal of the program for a two-year term, with updated questions and a refined focus that reflects the evolving data needs of the arts sector.

At the top of the session, Nik Nanos, Chief Data Scientist and Founder of Nanos Research, shared insights on culture-goers’ attitudes toward attending arts and culture events, along with their current purchasing tendencies and preferences.

The session also featured a response panel with arts leaders from across the country. Collaboratively, we analyzed the latest trends related to membership and subscription models, while deliberating on the incorporation of loyalty programs within the arts sector. We also considered attendance and purchasing patterns, and strategies for addressing these ever-evolving trends.

Speakers included:

  • Geoff Thomas, Director, Marketing, Sigma Loyalty Group
  • Gideon Arthurs, Executive Director, Soulpepper Theatre Company
  • Tara Janzen, Director of Development, Remai Modern
  • Nik Nanos, Chief Data Scientist and Founder, Nanos Research


Download the latest edition of the Arts Response Tracking Survey, a partnership project between Business / Arts, the National Arts Centre and Nanos Research, with the additional support of David Binet, patron from the National Arts Centre Foundation.

What’s New With ARTS? 

ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and helped inform the reopening procedures and programming models of Canadian arts organizations throughout the pandemic.

To address the changing needs of our sector, ARTS is entering a new, two-year phase beginning in May 2023. With its newly structured approach, ARTS will continue to offer insights into audience behaviours and attitudes on a quarterly basis, with each quarter focusing on a specific topic area. Winter will focus on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.

Arts Response Tracking Survey (ARTS)

Founding ARTS Partner

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