Watch: Sponsorship Success Stories

June 28, 2024

Small and medium businesses play a major role in arts sponsorship in Canada. In 2023, Business / Arts’ artsvest program saw organizations secure over $800,000 in private sector sponsorships. These sponsorships benefit arts organizations and corporate partners, while strengthening programs, and engaging communities.

In this session, we spotlighted success stories from the cultural sector, showcasing how meaningful partnerships drove exceptional results and created lasting impacts on audiences and communities. Speakers dived into the latest sponsorship trends, sharing some of their strategies and challenges. The conversation offered insights into innovative ways to work in partnership with small and medium-sized enterprises as well as larger corporations to achieve impactful results.

Moderated by: 

  • Alicia Rose, Associate Vice President, Social Impact, Sustainability & Corporate Citizenship at TD Bank Group


  • Carly McFadden, Artistic Director, Folk On The Rocks Music Festival
  • Jay Hébert, Co-Founder & President, Elevent
  • Derek Chan, Artistic Director, Vancouver Asian Canadian Theatre

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