As part of our commitment to offering educational resources during the COVID-19 pandemic, Maggie Fairs, Business / Arts’ senior communications advisor and program director for the Canadian Arts Summit, walks us through the steps taken by B/A after we were forced to cancel the Summit due to COVID-19. She and the B/A team also take questions from the audience of 215 arts organizations.

Resources:

Strategic narrative framework

Messaging Playbook Framework

FAQ framework