Speaker Series: Growing Arts Audiences Through Regenerative Tourism
Join us on March 26 for the next edition of the Speaker Series. Together, we will explore how arts and culture organizations can engage with regenerative tourism strategies to strengthen communities, deepen connections to place, and create visitor experiences that generate lasting benefits for local people, culture, and ecosystems.
The session will begin with a brief overview of the regenerative tourism strategy developed by Destination Canada and the tools available to arts and culture organizations. It will then continue with a discussion with arts and culture leaders on how their organizations attract visitors while reinforcing local impact and community vitality.
Speakers:
- Johanna Griggs, Executive Director of Tourism Development, Destination Canada
- Melissa Novecosky Associate Executive Director, Shaw Festival
- Valerie Shantz, Executive Director, Winnipeg Folk Festival
Event Details:
When: Thursday March 26, 2026, 3:00 – 4:00 pm ET
Where: Zoom Webinar
Accessibility: This session will be presented with ASL interpretation and auto-generated French and English captions
Speaker Series is brought to you by:

Supporting Partner:

