ARTS: Discoverability and the Influence of AI

Join us on Tuesday, February 24 for the next edition of the Speaker Series!

At the top of the webinar, Nik Nanos will present the latest findings from the Arts Response Tracking Survey (ARTS), offering insights on attendance, engagement and discoverability of arts and culture experiences in Canada.

The session will explore discovery behaviours, including the growing role of AI in shaping how audiences find arts and culture experiences. Join us as we consider how Canadians discover events at home and while travelling, and how organizations can respond to stay visible, relevant, and connected.

Moderator:

• Shannon Urie, Marketing Director, National Arts Centre

Speakers:

• Beatrix H. Feltham, Media Director, Banfield Agency
• Teo Kim, Director of Marketing & Communications, Atlantic International Film Festival
• Dan Titmuss, Senior Consultant, SEO, Capacity Interactive
• Nik Nanos, Chief Data Scientist and Founder, Nanos Research

Event Details:

When: Tuesday, February 24, 2026, 3:00 – 4:15 pm ET
Where: Zoom Webinar
Accessibility: This session will be presented with ASL interpretation and auto-generated English and French captions

About the Speakers

Shannon Urie is the Marketing Director at the National Arts Centre.  She has over 30 years of experience in marketing, strategy development, research and leadership.    She joined the National Arts Centre in 2011 to help lead the 20+ member marketing team and manage strategic projects such as the NAC re-brand, the major renovation of the 50 year-old building, the implementation of a new CRM and overall modernization of Marketing practices.    Prior to the NAC, Shannon spent most of her career in the private sector, building brands and teams at Mead Johnson Nutrition, Corel Corporation and Procter & Gamble.  Shannon holds a Bachelor of Commerce from Queen’s University and an MBA from University of Ottawa.

Teo Kim is the Director of Marketing & Communications at the Atlantic International Film Festival (AIFF), where he leads year-round marketing strategy, audience development, brand partnerships, and digital campaigns across festival and educational programming. With over 15 years of experience in film and cultural marketing, he previously served as a Marketing Director in South Korea, leading domestic and international campaigns for more than 40 film projects. His work focuses on building meaningful audience engagement through storytelling, strategic partnerships, and data-informed outreach, bridging local community connection with national and international visibility within the non-profit arts sector.

Dan Titmuss is a Senior Consultant at Capacity Interactive. He works with theaters, museums, and orchestras to help them shine online through smart SEO, content strategy, and thoughtful uses of artificial intelligence. He loves helping creative organizations get the spotlight they deserve and is always happy to talk about making websites more findable. Dan is also exploring how emerging tech and AI can support creativity in the arts, including a recent side project for Melville fans, mobydickbible.com. When he’s not dorking out about digital marketing, he performs comedy, magic, and other oddities in tiny basement theaters around NYC.

What is the Arts Response Tracking Survey (ARTS)? 

ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and helped inform the reopening procedures and programming models of Canadian arts organizations throughout the pandemic.

To address the changing needs of our sector, ARTS entered a new, two-year phase in May 2023. With its newly structured approach, ARTS continues to offer insights into audience behaviours and attitudes on a quarterly basis, with each quarter focusing on a specific topic area. Winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.

Arts Response Tracking Survey (ARTS)

ARTS Supporting Partners

Speaker Series Presenting Partner

Speaker Series Supporting Partners