Watch: Growing Arts Audiences Through Regenerative Tourism
March 26, 2026
In this session, we explored how arts and culture organizations can engage with regenerative tourism strategies to strengthen communities and deepen connections to place. We also discussed how to create visitor experiences that generate lasting benefits for local people, culture, and ecosystems.
Speakers:
- Johanna Griggs, Executive Director of Tourism Development, Destination Canada
- Melissa Novecosky, Associate Executive Director, Shaw Festival
- Valerie Shantz, Executive Director, Winnipeg Folk Festival
Additional Links and Resources:
- Presentation from Destination Canada
- Destination Canada’s Regenerative Tourism Strategy
- Destination Canada’s Development Toolkits
- Tourism Data Collective
- Shaw Festival
- Winnipeg Folk Festival
- Artworks Report
- Art Vibrancy Index
Speaker Series is brought to you by:
Supporting Partner:
