At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), highlighting recent shifts in audience behaviour, donor activity, and giving intentions within the arts sector.

This session explored how donation patterns have evolved over the past year, what motivates Canadians to give to the arts, and how these trends compare to broader charitable giving. We also considered how organizations can apply these insights to deepen donor engagement and strengthen financial resilience across the sector.

Speakers:

• Heidi Reitmaier, CEO, Museum of Toronto

• Stash Bylicki, Executive Director, Chor Leoni
• Laureen Bardou, Senior Director, Philanthropy, Montreal Museum of Fine Art Foundation
• Nik Nanos, Chief Data Scientist & Founder, Nanos Research

Download the November 2025 edition of the Arts Response Tracking Survey

Access previous editions of ARTS 

What is ARTS? 

ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and trends. With each quarter touching on a specific topic area, winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.