At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), focusing on trends in cultural participation as we head into peak tourism season in Canada. 

In this session, we examined the motivations that are driving cultural engagement during peak tourism months, including the types of activities culture-goers are seeking, their travel intentions, and how Canadian content is influencing decision-making.

Explore how arts organizations can respond to these evolving trends, and strengthen their role in shaping vibrant, economically strong communities for residents and visitors alike in the video below.

Speakers:

• Anna Moran, Director of Research, Policy and Decision, Tourism Nova Scotia
• David Pensato, Executive Director, Exchange District BIZ
• Nina Horvath, Executive Director, Coastal Jazz
• Nik Nanos, Chief Data Scientist and Founder, Nanos Research

Download the May 2025 edition of the Arts Response Tracking Survey

Access previous editions of ARTS 

Additional Resources:

• The Size, Value and Economic Impact of Arts and Culture Tourism in Manitoba
• Traveller Segmentation Program from Destination Canada and the Canadian Tourism Data Collection

What is ARTS? 

ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and trends. With each quarter touching on a specific topic area, winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.

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