ARTS: Donor Motivators and Barriers

At the top of this session, Nik Nanos, Chief Data Scientist and Founder of Nanos Research, shared the latest findings from the Arts Response Tracking Survey (ARTS). This edition of ARTS provides updated insights into attendance rates among culture-goers, as well as the motivators and barriers to donating to arts and culture organizations.

This session featured a response panel with leaders from across the country. Together, we examined donation trends within the arts and culture sector, what Canadians anticipate giving in 2023, how this compares to broader charitable giving trends and strategies for engaging donors across the sector.

Speakers included:

  • Duke Chang, President and CEO, CanadaHelps
  • Juniper Locilento, CEO, National Arts Centre Foundation
  • Shahriar Pedram, Director of Philanthropy, Vancouver International Film Festival
  • Nik Nanos, Chief Data Scientist and Founder, Nanos Research


Download the latest edition of the Arts Response Tracking Survey here, a partnership project between Business / Arts, the National Arts Centre and Nanos Research, with the additional support of David Binet and Irfhan Rawji, patrons from the National Arts Centre Foundation.

What is ARTS? 

ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and helped inform the reopening procedures and programming models of Canadian arts organizations throughout the pandemic.

To address the changing needs of our sector, ARTS has entered a new, two-year phase in May 2023. With its newly structured approach, ARTS continues to offer insights into audience behaviours and attitudes on a quarterly basis, with each quarter focusing on a specific topic area. Winter will focus on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.

Arts Response Tracking Survey (ARTS)

Founding ARTS Partner