ARTS: Donor Motivations and Giving Trends
Join us on Thursday, November 19, for the next edition of the Speaker Series!
At the top of the webinar, Nik Nanos will present the latest findings from the Arts Response Tracking Survey (ARTS), offering new insights into participation, audience motivations, and perceptions of arts and culture events across Canada.
The session will explore why arts and culture-goers choose to give and how they prefer to show their support. Join us as fundraising and development leaders reflect on the report’s findings and share what they’re seeing in their communities. Together, we’ll consider how arts organizations can attract new donors, encourage repeat giving and build lasting relationships.
Speakers
- Cathy Billington, Director of Development, Faculty of Arts, The University of Calgary
- Kulin Matchhar, Philanthropic Advisor, Casey House Foundation
- Lindsey Thomsen, Director of Development, The Power Plant Contemporary Art Gallery
- Nik Nanos, Chief Data Scientist & Founder, Nanos Research
Event Details
When: Thursday, November 19, 2026, 2:00 pm – 3:15 pm ET
Where: Zoom Webinar
Accessibility: This session will be presented with ASL interpretation and auto-generated French and English captions.
What is the Arts Response Tracking Survey (ARTS)?
ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and helped inform the reopening procedures and programming models of Canadian arts organizations throughout the pandemic.
To address the changing needs of our sector, ARTS entered a new, two-year phase in May 2023. With its newly structured approach, ARTS continues to offer insights into audience behaviours and attitudes on a quarterly basis, with each quarter focusing on a specific topic area. Winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.
Partners
Arts Response Tracking Survey (ARTS):



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