ARTS: Insights into Travel, Tourism, and Cultural Participation

Join us on Wednesday, May 21 for the next edition of the Speaker Series!

At the top of the webinar, Nik Nanos will present the latest findings from the Arts Response Tracking Survey (ARTS), focusing on attracting and retaining new audiences.

Together, we’ll examine the motivations driving cultural engagement during peak tourism months, including the types of activities culture-goers are seeking, their travel intentions, and how Canadian content is influencing decision-making.

Join us as we explore how arts organizations can respond to these evolving trends, and strengthen their role in shaping vibrant, economically strong communities for residents and visitors alike.

Speakers will include:

• David Pensato, Executive Director, Exchange District BIZ
• Nina Horvath, Executive Director, Coastal Jazz
• Anna Moran, Tourism Nova Scotia Director of Research, Policy and Decision
• Nik Nanos, Chief Data Scientist and Founder, Nanos Research

Event Details:

When: Wednesday, May 21, 2025, 3:00 – 4:15 pm ET
Where: Zoom Webinar
Accessibility: This session will be presented with ASL interpretation and auto-generated English and French captions

What is the Arts Response Tracking Survey (ARTS)? 

ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and helped inform the reopening procedures and programming models of Canadian arts organizations throughout the pandemic.

To address the changing needs of our sector, ARTS entered a new, two-year phase in May 2023. With its newly structured approach, ARTS continues to offer insights into audience behaviours and attitudes on a quarterly basis, with each quarter focusing on a specific topic area. Winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.

Arts Response Tracking Survey (ARTS)