ARTS: Purchasing Trends & Audience Loyalty

Join us on Thursday, May 23, 2024, for the next edition of the Speaker Series!

At the top of the webinar, Nik Nanos will present the latest findings from the Arts Response Tracking Survey (ARTS), focusing on purchasing trends and audience behaviours.

Together, we’ll explore the concept of loyalty in the arts, considering its significance for both audiences and arts organizations, and identifying discrepancies between the two. We’ll examine levels of engagement among members compared to ticket buyers, as well as the types of connections audiences form with their favourite cultural institutions.

Join us as we discuss actionable strategies for building audience loyalty, driving sales, and fostering meaningful connections across the arts sector.

Speakers will include:

• Andy Verboom, Program Manager, Membership Services, Writers’ Federation of Nova Scotia
• Christine Harris, Vice President, Marketing & Communications, Luminato Festival
• Julie Mulligan, Senior Digital Marketing Manager, Ottawa Art Gallery
• Nik Nanos, Chief Data Scientist and Founder, Nanos Research

Event Details:

When: Thursday, May 23, 2024, 3:00 – 4:15 pm ET
Where: Zoom Webinar
Accessibility: This session will be presented with ASL interpretation and auto-generated English and French captions

What is the Arts Response Tracking Survey (ARTS)? 

ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and helped inform the reopening procedures and programming models of Canadian arts organizations throughout the pandemic.

To address the changing needs of our sector, ARTS entered a new, two-year phase in May 2023. With its newly structured approach, ARTS continues to offer insights into audience behaviours and attitudes on a quarterly basis, with each quarter focusing on a specific topic area. Winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.

Arts Response Tracking Survey (ARTS)