Culture Track: Canada
Business / Arts released the findings of Culture Track: Canada, the first study of its kind in more than two decades, which looks at how Canadians define and interact with the arts. Based on interviews with more than 6,400 culture-goers from coast-to-coast, this landmark research offers critical insight into audience behaviour to help arts organizations, businesses and government navigate the Canadian cultural landscape and stay relevant to the evolving cultural consumer. The findings were presented to a packed house by Business / Arts, its partners LaPlaca Cohen and Nanos Research and discussed by a panel of Canada’s leading arts and business voices.
Media Links
New study reveals the diversity of Canada’s arts audience
The Globe and Mail
Join the Conversation on #CultureTrackCanada
Did you know that 42% of Ontarians don’t participate in cultural activity because “it’s not for people like them” reports #CultureTrackCanada? What are the implications of this for public policy and the responsibility of arts and culture organizations? We’ll explore this 18 Sep pic.twitter.com/eyJqLTslZh
— The Arts Advocate (@TheArtsAdvocate) August 13, 2018
This property developer built art and culture experiences into his real estate projects to attract Millennials. And it worked. Millennials want a culturally rich ecosystem to live, work and play. #culturetrackcanada #Millennials https://t.co/XfForj6R1p
— Nichole Anderson (@n_anderson) July 4, 2018
#CultureTrackCanada‘s research helps us better understand our cultural audiences! #newartsera #audienceengagement #arts #culture #culturaldevelopment #artsxbusiness #creativeeconomy https://t.co/GKruxoj0R7
— Arts BC (@artsbc) June 20, 2018
“The government takes care of the arts so why should we?” Was a primary misconception for why people don’t donate to the arts finds #CultureTrackCanada . We know we rely on generous donors to keep our doors open. Less than 15% of our operating is from govt. #artsxbusiness
— VIBE Arts (@VIBEArtsTO) June 20, 2018
