Celebrating Corporate Champions
Congratulations to BT/A Advertising and Canada Goose, the 2022 Corporate Champion of the Arts award recipients. Recognizing their support of the arts in Canada.
Congratulations to BT/A Advertising!
2022 Corporate Champion of the Arts Award Recipient
The Corporate Champion of the Arts Award recognizes a business that has strengthened arts and culture in Canada through its long-standing support of and commitment to the sector.
For over three decades, BT/A Advertising has been dedicated to marketing the arts and culture in Canada with extraordinary results. Through innovative strategic campaigns and viscerally emotive creative, they have revolutionized how performing arts, cinema and visual arts are marketed across the country.
BT/A has worked with and continues to market Canada’s largest and most influential cultural organizations, including Culture Days, Cirque du Soleil, Canadian Opera Company, TD Jazz Festival, tiff, American Express Front of the Line, Hot Docs, the Scotiabank Giller Prize, TO Live, Stratford Festival, ROM, AGO, Ontario Science Centre, Banff Centre for Arts and Creativity, Centre Stage, The Creative School, the Canadian Screen Awards and others.
As an advertising agency and creative partner, they are deeply invested in the sustainability of the arts sector, through philanthropy and exceptional marketing. This priority informs how they operate and build relationships with individuals and organizations, truly embodying what it means to be a champion of the arts.
Learn more about B/A Advertising here!
Congratulations to Canada Goose!
2022 Corporate Champion of the Arts Award Recipient
The Corporate Champion of the Arts Award recognizes a business that has strengthened arts and culture in Canada through its long-standing support of and commitment to the sector.
Since 2017, Canada Goose has featured meaningful art by Canadian and International artists throughout its retail locations around the world, reflecting its deep relationship with the Canadian North.
Highlighting narratives that primarily focus on the Arctic experience, the Canada Goose Northern Art Program aims to build community, elevate stories, and enrich guest experiences. The collection includes over 400 works by Indigenous, Canadian, and International artists, making it the largest retail collection of Inuit art in the world. As of today, representation includes 70% Inuit and indigenous artists, with gender parity reflected therein.
Unique to the Canada Goose collection are large-scale works of public art, designed and built in collaboration with Inuit artists. Canada Goose’s commissioning process has resulted in one-of-a-kind monumental works of art such as Story Tree, a fifteen-foot aluminum tree with the work of Qavavau Manumie in bloom through the canopy. Story Tree can be seen at the brand’s flagship store at the Yorkdale Shopping Centre.
Learn more about the Canada Goose art collection here!
Congratulations to all of the Award Recipients!
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