Culture Track: Canada is a study of the attitudes and behaviours of Canadian cultural consumers. It is the first Culture Track study fielded in Canada, building on the long-running research initiative of LaPlaca Cohen, a New York-based strategy, marketing, and design firm for the creative and cultural worlds. Culture Track: Canada sets an important baseline for both understanding the unique proclivities of Canada’s cultural audiences, and for future research efforts that can build upon insights first uncovered here.
The National Report
As presented on stage at the Culture Track: Canada launch in Toronto
A more in-depth analysis of the results.
Fully accessible spreadsheet of all of the collected data.
Culture Track Canada is a landmark study of 6,400 culture goers spearheaded by Business / Arts with substantial support from business leaders and Canadian Arts Summit members.
Conducted by LaPlaca Cohen and Nanos Research, Culture Track Canada is the first Canadian study of its kind in over two decades.