At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), offering insights on attendance, engagement and discoverability of arts and culture experiences in Canada.

This session explored discovery behaviours, including the growing role of AI in shaping how audiences find arts and culture experiences. We also considered how Canadians discover events at home and while travelling, and how organizations can respond to stay visible, relevant, and connected.

Moderator:

• Shannon Urie, Marketing Director, National Arts Centre

Speakers:

• Beatrix H. Feltham, Media Director, Banfield Agency
• Teo Kim, Director of Marketing & Communications, Atlantic International Film Festival
• Dan Titmuss, Senior Consultant, SEO, Capacity Interactive
• Nik Nanos, Chief Data Scientist and Founder, Nanos Research

Download the February 2026 edition of the Arts Response Tracking Survey

Access previous editions of ARTS

Additional Links & Resources

• Banfield Agency

• Atlantic International Film Festival

• ChatGPT is a Marketing Channel – Capacity Interactive

• The Great Decoupling: Why Impressions and Clicks Don’t Move Together Anymore – Capacity Interactive

• Driving Discoverability in the Performing Arts through Structured Data – artsdata

• CAPACOA’s submission in response to the “Help define the next chapter of Canada’s AI leadership” consultation

• Webinar: Own Your Future: Data Sovereignty and Digital Autonomy for Canadian Nonprofits – TechSoup

What is ARTS? 

ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and trends. With each quarter touching on a specific topic area, winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.