At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), focusing on attracting and retaining new audiences.

In this session, explore how audiences are approaching arts and culture spending and how it fits into their broader leisure budgets. 

Speakers:

• Alyssa Fearon, Director/Curator, Dunlop Art Gallery
• Emma Lancaster, Director of Marketing and Communications, Bard on the
  Beach Shakespeare Festival
• Sandra O’Connor, Co-Executive Director and Administrative Director,
  Festival TransAmériques
• Nik Nanos, Chief Data Scientist and Founder, Nanos Research

Download the February 2025 edition of the Arts Response Tracking Survey

Access previous editions of ARTS 

Additional Resources:

• Bard on The Beach Audience Ticketing Reports (2024)
• Montréal, métropole culturelle : Protéger et développer nos atouts culturels (in French only)
• Festival TransAmériques
• Spectrix: Box Office and Ticketing Software 

What is ARTS? 

ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and trends. With each quarter touching on a specific topic area, winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.

Speaker Series Presenting Partner:

Speaker Series Supporting Partner:

Arts Response Tracking Survey (ARTS):

Founding ARTS Partner:

Supporters