Local Grocer Rings through Community Partnership
Unionville Theatre Company and the Village Grocer Partnership Summary
The Unionville Theatre Company (UTC) operates a repertory company focused on encouraging an appreciation of theatre and developing the performance and production skills of the community’s youth. UTC partnered with The Village Grocer, a community hub for families, clubs and charities to come together in celebration and support of various local projects and activities.
The Unionville Theatre Company’s partnership with The Village Grocer created a win-win sponsorship. The Village Grocer received increased exposure, broadening its customer base and brand recognition specifically through social media channels. The UTC was able to secure cash and in-kind services from the Village Grocer to support their search for permanent space for their company and to help fund their 2012/13 production, Once Upon A Mattress.
*The Village Grocer has continued their support and sponsorship of The Unionville Theatre Company since 2011 as a Gold sponsor for the 2012 production of Once Upon a Mattress, 2013 production of Shrek, and 2014 production of Mary Poppins.