{"id":30281,"date":"2026-02-24T16:19:59","date_gmt":"2026-02-24T16:19:59","guid":{"rendered":"https:\/\/www.businessandarts.org\/?post_type=aiovg_videos&#038;p=30281"},"modified":"2026-02-26T20:09:36","modified_gmt":"2026-02-26T20:09:36","slug":"discoverability-and-the-influence-of-ai","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/discoverability-and-the-influence-of-ai\/","title":{"rendered":"ARTS &#8211; Discoverability and the Influence of AI"},"content":{"rendered":"<p><span>At the top of the webinar, Nik Nanos presented the latest findings from the <a data-cke-saved-href=\"https:\/\/www.businessandarts.org\/resources\/arts\/\" href=\"https:\/\/www.businessandarts.org\/resources\/arts\/\" target=\"_blank\" rel=\"noopener\"><u>Arts Response Tracking Survey (ARTS)<\/u><\/a>, <\/span><span>offering insights on attendance, engagement and discoverability of arts and culture experiences in Canada.<\/span><\/p>\n<p><span>This session explored discovery behaviours, including the growing role of AI in shaping how audiences find arts and culture experiences. We also considered how Canadians discover events at home and while travelling, and how organizations can respond to stay visible, relevant, and connected.<\/span><\/p>\n<hr \/>\n<p><strong>Moderator:<\/strong><\/p>\n<ul>\n<li><strong>Shannon Urie<\/strong>, Marketing Director, <em>National Arts Centre<\/em><\/li>\n<\/ul>\n<p><strong>Speakers:<\/strong><\/p>\n<ul>\n<li><strong>Beatrix H. Feltham<\/strong>, Media Director, <em>Banfield Agency<\/em><\/li>\n<li><strong>Teo Kim<\/strong>, Director of Marketing &amp; Communications, <em>Atlantic International Film Festival<\/em><\/li>\n<li><strong>Dan Titmuss<\/strong>, Senior Consultant, SEO, <em>Capacity Interactive<\/em><\/li>\n<li><strong>Nik Nanos<\/strong>, Chief Data Scientist and Founder, <em>Nanos Research<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><u><a href=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2026\/02\/ARTS-Feb-26-EN.pdf\">Download the February 2026 edition of the Arts Response Tracking Survey<\/a><\/u><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.businessandarts.org\/resources\/arts\/\"><u>Access previous editions of ARTS<\/u><\/a><\/strong><u><\/u><\/p>\n<h3>Additional Links &amp; Resources<\/h3>\n<ul data-pm-slice=\"3 3 []\">\n<li class=\"\">\n<p class=\"\"><a href=\"https:\/\/banfield.agency\/\" target=\"_blank\" rel=\"noopener\" tabindex=\"-1\"><span>Banfield Agency<\/span><\/a><\/p>\n<\/li>\n<li class=\"\">\n<p class=\"\"><a href=\"https:\/\/atlanticfilmfestival.ca\/\" target=\"_blank\" rel=\"noopener\" tabindex=\"-1\"><span>Atlantic International Film Festival<\/span><\/a><\/p>\n<\/li>\n<li class=\"\">\n<p class=\"\"><a href=\"https:\/\/capacityinteractive.com\/blog\/chatgpt-is-a-marketing-channel\/\" target=\"_blank\" rel=\"noopener\" tabindex=\"-1\"><span>ChatGPT is a Marketing Channel \u2013 Capacity Interactive<\/span><\/a><\/p>\n<\/li>\n<li class=\"\">\n<p class=\"\"><a href=\"https:\/\/capacityinteractive.com\/blog\/the-great-decoupling\/\" target=\"_blank\" rel=\"noopener\" tabindex=\"-1\"><span>The Great Decoupling: Why Impressions and Clicks Don\u2019t Move Together Anymore \u2013 Capacity Interactive<\/span><\/a><\/p>\n<\/li>\n<li class=\"\">\n<p class=\"\"><a href=\"https:\/\/www.artsdata.ca\/en\/news\/impact-of-structured-data\" target=\"_blank\" rel=\"noopener\" tabindex=\"-1\"><span>Driving Discoverability in the Performing Arts through Structured Data \u2013 artsdata<\/span><\/a><\/p>\n<\/li>\n<li class=\"\">\n<p class=\"\"><a href=\"https:\/\/docs.google.com\/document\/d\/1EEcYI9Xpn5HWqB-8MtXoBGISjPF-UP1d5C0Jv9jNgFo\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\" tabindex=\"-1\"><span>CAPACOA\u2019s submission in response to the \u201cHelp define the next chapter of Canada&#8217;s AI leadership\u201d consultation<\/span><\/a><\/p>\n<\/li>\n<li class=\"\">\n<p class=\"\"><a href=\"https:\/\/www.youtube.com\/watch?v=yAKGBAsuLbU\" target=\"_blank\" rel=\"noopener\" tabindex=\"-1\"><span>Webinar: Own Your Future: Data Sovereignty and Digital Autonomy for Canadian Nonprofits \u2013 TechSoup<\/span><\/a><\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h3><span>What is ARTS?\u00a0<\/span><\/h3>\n<p><span>ARTS is a partnership between <strong>Business \/ Arts<\/strong>, the <strong>National Arts Centre<\/strong>, and <strong>Nanos Research<\/strong> that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and trends.<\/span> With each quarter touching on a specific topic area, winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. <u><a href=\"https:\/\/www.businessandarts.org\/resources\/arts\/\">Read\u00a0more.<\/a><\/u><\/p>\n<hr \/>\n<div class=\"su-column su-column-size-1-1\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><strong>Speaker Series Presenting Partner:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2022\/06\/power-corp.png\" alt=\"\" class=\"wp-image-14788 alignleft\" width=\"218\" height=\"55\" \/><br \/>\n<\/div><\/div>\n<hr \/>\n<div class=\"su-column su-column-size-1-1\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<strong>Speaker Series Supporting Partners:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2025\/11\/supporting-partners.png\" alt=\"\" width=\"312\" height=\"94\" class=\" wp-image-28206 alignleft\" \/><\/p>\n<\/div><\/div>\n<hr \/>\n<div class=\"su-column su-column-size-1-1\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<strong>Arts Response Tracking Survey (ARTS):<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2025\/11\/partners-ARTS.png\" alt=\"\" width=\"808\" height=\"105\" class=\" wp-image-28224 alignleft\" \/><\/p>\n<\/div><\/div>\n<hr \/>\n<div class=\"su-column su-column-size-1-1\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<strong>Arts Response Tracking Survey (ARTS) Supporters:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2025\/11\/partesn2.png\" alt=\"\" width=\"361\" height=\"81\" class=\"alignnone wp-image-28215\" \/><br \/>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), offering insights on attendance, engagement and discoverability of arts and culture experiences in Canada. This session explored discovery behaviours, including the<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/discoverability-and-the-influence-of-ai\/\">Lire plus de <span class=\"screen-reader-text\">ARTS &#8211; Discoverability and the Influence of AI<\/span><span class=\"meta-nav\"> &#8250;<\/span><\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","aiovg_categories":[354],"aiovg_tags":[],"class_list":["post-30281","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-speaker-series-2026"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ARTS - Discoverability and the Influence of AI - Business \/ Arts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessandarts.org\/Resourceflix\/discoverability-and-the-influence-of-ai\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARTS - Discoverability and the Influence of AI - Business \/ Arts\" \/>\n<meta property=\"og:description\" content=\"At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), offering insights on attendance, engagement and discoverability of arts and culture experiences in Canada. 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