{"id":26568,"date":"2025-05-21T14:51:35","date_gmt":"2025-05-21T14:51:35","guid":{"rendered":"https:\/\/www.businessandarts.org\/?post_type=aiovg_videos&#038;p=26568"},"modified":"2026-02-25T16:37:46","modified_gmt":"2026-02-25T16:37:46","slug":"arts-insights-into-travel-tourism-and-cultural-participation","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/arts-insights-into-travel-tourism-and-cultural-participation\/","title":{"rendered":"ARTS &#8211; Insights into Travel, Tourism, and Cultural Participation"},"content":{"rendered":"<p>At the top of the webinar, Nik Nanos presented the latest findings from the <a href=\"https:\/\/www.businessandarts.org\/resources\/arts\/\"><u>Arts Response Tracking Survey (ARTS)<\/u><\/a>, focusing on trends in cultural participation as we head into peak tourism season in Canada.\u00a0<\/p>\n<p>In this session, we examined the motivations that are driving cultural engagement during peak tourism months, including the types of activities culture-goers are seeking, their travel intentions, and how Canadian content is influencing decision-making.<\/p>\n<p>Explore how arts organizations can respond to these evolving trends, and strengthen their role in shaping vibrant, economically strong communities for residents and visitors alike in the video below.<\/p>\n<hr \/>\n<p><span><strong>Speakers:<\/strong><\/span><\/p>\n<ul>\n<li>Anna Moran, Director of Research, Policy and Decision, Tourism Nova Scotia<\/li>\n<li>David Pensato, Executive Director, Exchange District BIZ<\/li>\n<li>Nina Horvath, Executive Director, Coastal Jazz<\/li>\n<li>Nik Nanos, Chief Data Scientist and Founder, Nanos Research<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2025\/05\/ARTS-May-2025-English.pdf\"><strong><u>Download the May 2025 edition of the Arts Response Tracking Survey<\/u><\/strong><\/a><\/p>\n<p><span><strong><a href=\"https:\/\/www.businessandarts.org\/resources\/arts\/\">Access previous editions of ARTS\u00a0<\/a><\/strong><\/span><u><\/u><\/p>\n<p><strong>Additional Resources:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/artscouncil.mb.ca\/2025\/03\/the-size-value-and-economic-impact-of-arts-and-culture-tourism-in-manitoba-forum-research\/\" target=\"_blank\" rel=\"noopener\">The Size, Value and Economic Impact of Arts and Culture Tourism in Manitoba<\/a><\/li>\n<li><a href=\"https:\/\/www.destinationcanada.com\/en-ca\/news\/destination-canada-launches-exciting-new-traveller-segmentation-program\" target=\"_blank\" rel=\"noopener\">Traveller Segmentation Program from Destination Canada and the Canadian Tourism Data Collection<\/a><\/li>\n<\/ul>\n<hr \/>\n<h3><span>What is ARTS?\u00a0<\/span><\/h3>\n<p><span>ARTS is a partnership between <strong>Business \/ Arts<\/strong>, the <strong>National Arts Centre<\/strong>, and <strong>Nanos Researc<\/strong>h that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and trends.<\/span> With each quarter touching on a specific topic area, winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. <u><a href=\"\/?page_id=11958&amp;mc_cid=8e6a3583c1&amp;mc_eid=UNIQID\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.businessandarts.org\/resources\/arts\/?mc_cid%3D8e6a3583c1%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1684506226945000&amp;usg=AOvVaw0clY6FYxOdb2JEH29--vsI\" rel=\"noopener\">Read\u00a0more.<\/a><\/u><\/p>\n<hr \/>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Speaker Series Presenting Partner:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2022\/06\/power-corp.png\" alt=\"\" class=\"wp-image-14788 alignleft\" width=\"182\" height=\"46\" \/><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Speaker Series Supporting Partner:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2025\/01\/ACGlogo.png\" alt=\"\" class=\"wp-image-25105 alignleft\" width=\"150\" height=\"58\" \/><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Arts Response Tracking Survey (ARTS):<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/03\/BA.png\" alt=\"\" width=\"236\" height=\"55\" class=\"wp-image-21621 alignleft\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/03\/nanos_ok.png\" alt=\"\" width=\"155\" height=\"76\" class=\"wp-image-21625 alignleft\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<\/div>\n<hr \/>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Founding ARTS Partner: <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2020\/06\/NAC.png\" alt=\"\" class=\"aligncenter size-full wp-image-11994\" width=\"600\" height=\"300\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Supporters<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2025\/05\/IR.png\" alt=\"\" width=\"114\" height=\"80\" class=\" wp-image-26570 aligncenter\" \/><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/05\/camdo.png\" alt=\"\" width=\"172\" height=\"104\" class=\"wp-image-22945 aligncenter\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), focusing on trends in cultural participation as we head into peak tourism season in Canada.\u00a0 In this session, we examined the<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/arts-insights-into-travel-tourism-and-cultural-participation\/\">Lire plus de <span class=\"screen-reader-text\">ARTS &#8211; Insights into Travel, Tourism, and Cultural Participation<\/span><span class=\"meta-nav\"> &#8250;<\/span><\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":27,"comment_status":"open","ping_status":"closed","template":"","aiovg_categories":[275,345],"aiovg_tags":[],"class_list":["post-26568","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-talks","aiovg_categories-speaker-series-2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ARTS - Insights into Travel, Tourism, and Cultural Participation - Business \/ Arts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessandarts.org\/Resourceflix\/arts-insights-into-travel-tourism-and-cultural-participation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARTS - Insights into Travel, Tourism, and Cultural Participation - Business \/ Arts\" \/>\n<meta property=\"og:description\" content=\"At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), focusing on trends in cultural participation as we head into peak tourism season in Canada.\u00a0 In this session, we examined the&hellip;Lire plus de ARTS &#8211; 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