{"id":25281,"date":"2025-02-26T13:45:49","date_gmt":"2025-02-26T13:45:49","guid":{"rendered":"https:\/\/www.businessandarts.org\/?post_type=aiovg_videos&#038;p=25281"},"modified":"2026-02-25T16:39:54","modified_gmt":"2026-02-25T16:39:54","slug":"arts-audience-spending-and-participation","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/arts-audience-spending-and-participation\/","title":{"rendered":"ARTS &#8211; Audience Spending and Participation"},"content":{"rendered":"<p>At the top of the webinar, Nik Nanos presented the latest findings from the <a href=\"https:\/\/www.businessandarts.org\/resources\/arts\/\"><u>Arts Response Tracking Survey (ARTS)<\/u><\/a>, focusing on attracting and retaining new audiences.<\/p>\n<p>In this session, explore how <span>audiences are approaching arts and culture spending and how it fits into their broader leisure budgets.\u00a0<\/p>\n<hr \/>\n<p><span><strong>Speakers:<\/strong><\/span><\/p>\n<ul dir=\"ltr\">\n<li><span><strong>Alyssa Fearon,<span>\u00a0<\/span><\/strong>Director\/Curator, Dunlop Art Gallery<\/span><\/li>\n<li><span><strong>Emma Lancaster,<span>\u00a0<\/span><\/strong>Director of Marketing and Communications, Bard on the<\/span><br \/>\n<span>Beach Shakespeare Festival<\/span><\/li>\n<li><span><strong>Sandra O&#8217;Connor,<span>\u00a0<\/span><\/strong>Co-Executive Director and Administrative Director,<\/span><br \/>\n<span>Festival TransAm\u00e9riques<\/span><\/li>\n<li><span><strong>Nik Nanos,<span>\u00a0<\/span><\/strong>Chief Data Scientist and Founder, Nanos Research<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2025\/02\/ARTS-Feb2025-Eng.pdf\"><strong><u>Download the February 2025\u00a0edition of the Arts Response Tracking Survey<\/u><\/strong><\/a><\/p>\n<p><strong><a href=\"https:\/\/www.businessandarts.org\/resources\/arts\/\"><u>Access previous editions of ARTS<\/u><\/a><\/strong><\/p>\n<p><strong>Additional Resources:<\/strong><\/p>\n<ul>\n<li><strong><a data-cke-saved-href=\"https:\/\/www.businessandarts.org\/fr\/resources\/arts-response-tracking-study\/?mc_cid=8e6a3583c1&amp;mc_eid=UNIQID\" href=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2025\/02\/Biz_Arts_NTF-charts-1.pdf\" target=\"_blank\" rel=\"noopener\">Bard on The Beach Audience Ticketing Reports (2024)<\/a><\/strong><\/li>\n<li><a data-cke-saved-href=\"https:\/\/www.ccmm.ca\/en\/publications\/study\/montreal-metropole-culturelle-proteger-et-developper-nos-atouts-culturels-in-french-only\/\" href=\"https:\/\/www.ccmm.ca\/en\/publications\/study\/montreal-metropole-culturelle-proteger-et-developper-nos-atouts-culturels-in-french-only\/\" target=\"_blank\" rel=\"noopener\"><span><strong>Montr\u00e9al, m\u00e9tropole culturelle : Prot\u00e9ger et d\u00e9velopper nos atouts culturels (in French only)<\/strong><\/span><\/a><\/li>\n<li><span><strong><a data-cke-saved-href=\"https:\/\/fta.ca\/\" href=\"https:\/\/fta.ca\/\" rel=\"noopener\" target=\"_blank\" tabindex=\"58\">Festival TransAm\u00e9riques<\/a><\/strong><\/span><\/li>\n<li><span><strong><a data-cke-saved-href=\"https:\/\/www.spektrix.com\/en-gb\/\" href=\"https:\/\/www.spektrix.com\/en-gb\/\" target=\"_blank\" rel=\"noopener\">Spectrix: Box Office and Ticketing Software<\/a><\/strong><\/span><a data-cke-saved-href=\"https:\/\/www.spektrix.com\/en-gb\/\" href=\"https:\/\/www.spektrix.com\/en-gb\/\"><span><strong>\u00a0<\/strong><\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<h3><span>What is ARTS?\u00a0<\/span><\/h3>\n<p><span>ARTS is a partnership between <strong>Business \/ Arts<\/strong>, the <strong>National Arts Centre<\/strong>, and <strong>Nanos Researc<\/strong>h that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and trends.<\/span> With each quarter touching on a specific topic area, winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. <u><a href=\"\/?page_id=11958&amp;mc_cid=8e6a3583c1&amp;mc_eid=UNIQID\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.businessandarts.org\/resources\/arts\/?mc_cid%3D8e6a3583c1%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1684506226945000&amp;usg=AOvVaw0clY6FYxOdb2JEH29--vsI\" rel=\"noopener\">Read\u00a0more.<\/a><\/u><\/p>\n<hr \/>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Speaker Series Presenting Partner:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2022\/06\/power-corp.png\" alt=\"\" class=\"wp-image-14788 alignleft\" width=\"182\" height=\"46\" \/><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Speaker Series Supporting Partner:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2025\/01\/ACGlogo.png\" alt=\"\" class=\"wp-image-25105 alignleft\" width=\"150\" height=\"58\" \/><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Arts Response Tracking Survey (ARTS):<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/03\/BA.png\" alt=\"\" width=\"236\" height=\"55\" class=\"wp-image-21621 alignleft\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/03\/nanos_ok.png\" alt=\"\" width=\"155\" height=\"76\" class=\"wp-image-21625 alignleft\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<\/div>\n<hr \/>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Founding ARTS Partner: <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2020\/06\/NAC.png\" alt=\"\" class=\"aligncenter size-full wp-image-11994\" width=\"600\" height=\"300\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Supporters<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2023\/11\/credit.jpg\" alt=\"\" width=\"204\" height=\"69\" class=\" wp-image-20336 aligncenter\" \/><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/05\/camdo.png\" alt=\"\" width=\"172\" height=\"104\" class=\"wp-image-22945 aligncenter\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), focusing on attracting and retaining new audiences. In this session, explore how audiences are approaching arts and culture spending and how<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/arts-audience-spending-and-participation\/\">Lire plus de <span class=\"screen-reader-text\">ARTS &#8211; Audience Spending and Participation<\/span><span class=\"meta-nav\"> &#8250;<\/span><\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","aiovg_categories":[345],"aiovg_tags":[],"class_list":["post-25281","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-speaker-series-2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ARTS - Audience Spending and Participation - Business \/ Arts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessandarts.org\/Resourceflix\/arts-audience-spending-and-participation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARTS - Audience Spending and Participation - Business \/ Arts\" \/>\n<meta property=\"og:description\" content=\"At the top of the webinar, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), focusing on attracting and retaining new audiences. 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