{"id":23503,"date":"2024-05-23T12:45:28","date_gmt":"2024-05-23T12:45:28","guid":{"rendered":"https:\/\/www.businessandarts.org\/?post_type=aiovg_videos&#038;p=23503"},"modified":"2026-02-25T16:43:45","modified_gmt":"2026-02-25T16:43:45","slug":"arts-purchasing-trends-audience-loyalty","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/arts-purchasing-trends-audience-loyalty\/","title":{"rendered":"ARTS: Purchasing Trends &#038; Audience Loyalty"},"content":{"rendered":"<p>At the top of the webinar, Nik Nanos presented the latest findings from the\u00a0<a href=https:\/\/www.businessandarts.org\/resources\/arts\/\"><u>Arts Response Tracking Survey (ARTS)<\/u><\/a>, focusing on purchasing trends and audience behaviours.<\/p>\n<p>Together, we explored the concept of loyalty in the arts, considering its significance for both audiences and arts organizations, and identifying discrepancies between the two. We examined levels of engagement among members compared to ticket buyers, as well as the types of connections audiences form with their favourite cultural institutions. Watch as we discuss actionable strategies for building audience loyalty, driving sales, and fostering meaningful connections across the arts sector.<\/p>\n<hr \/>\n<div class=\"su-row\"><div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/90XzU1MoKlY?\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"ARTS - Ticket Sales and Membership Trends\"><\/iframe><\/div>\n<\/div><\/div> <div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><span><strong>Speakers:<\/strong><\/span><\/p>\n<ul dir=\"ltr\">\n<li><span><strong>Andy Verboom<\/strong>, Program Manager, Membership Services,\u00a0Writers&#8217; Federation of Nova Scotia<\/span><\/li>\n<li><span><strong>Christine Harris<\/strong>, Vice President, Marketing &amp; Communications, Luminato Festival<\/span><\/li>\n<li><span><strong>Julie Mulligan<\/strong>, Senior Digital Marketing Manager, Ottawa Art Gallery<\/span><\/li>\n<li><span><strong>Nik Nanos<\/strong>, Chief Data Scientist and Founder, Nanos Research<\/span><span><\/span><\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/05\/2024-ARTS-May-EN.pdf\">Download the May\u00a02024\u00a0edition of the Arts Response Tracking Survey<\/a><\/strong><\/p>\n<p><strong><a data-cke-saved-href=\"http:\/\/www.businessandarts.org\/resources\/arts\/\">Access previous editions of ARTS\u00a0<\/a><\/strong><\/p>\n<\/div><\/div> <\/div><span class=\"variable-font\"><strong class=\"variable-font\"><span class=\"il variable-font\"><\/span><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><span>What is ARTS?\u00a0<\/span><\/h3>\n<p><span>ARTS is a partnership between Business \/ Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and trends.<\/span> With each quarter touching on a specific topic area, winter focuses on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. <u><a href=\"\/?page_id=11958&amp;mc_cid=8e6a3583c1&amp;mc_eid=UNIQID\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.businessandarts.org\/resources\/arts\/?mc_cid%3D8e6a3583c1%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1684506226945000&amp;usg=AOvVaw0clY6FYxOdb2JEH29--vsI\" rel=\"noopener\">Read\u00a0more.<\/a><\/u><\/p>\n<hr \/>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Speaker Series Presenting Partner:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2022\/06\/power-corp.png\" alt=\"\" class=\"wp-image-14788 alignleft\" width=\"182\" height=\"46\" \/><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Arts Response Tracking Survey (ARTS):<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/03\/BA.png\" alt=\"\" width=\"236\" height=\"55\" class=\"wp-image-21621 alignleft\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/03\/nanos_ok.png\" alt=\"\" width=\"155\" height=\"76\" class=\"wp-image-21625 alignleft\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<\/div>\n<hr \/>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Founding ARTS Partner: <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2020\/06\/NAC.png\" alt=\"\" class=\"aligncenter size-full wp-image-11994\" width=\"600\" height=\"300\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Supporters<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2023\/11\/credit.jpg\" alt=\"\" width=\"204\" height=\"69\" class=\" wp-image-20336 aligncenter\" \/><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/05\/camdo.png\" alt=\"\" width=\"172\" height=\"104\" class=\"wp-image-22945 aligncenter\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the top of the webinar, Nik Nanos presented the latest findings from the\u00a0<\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","aiovg_categories":[332],"aiovg_tags":[],"class_list":["post-23503","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-speaker-series-2024"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ARTS: Purchasing Trends &amp; 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