{"id":22617,"date":"2024-02-28T16:43:50","date_gmt":"2024-02-28T16:43:50","guid":{"rendered":"https:\/\/www.businessandarts.org\/?post_type=aiovg_videos&#038;p=22617"},"modified":"2026-02-25T16:44:32","modified_gmt":"2026-02-25T16:44:32","slug":"arts-customer-centric-marketing-audience-development","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/arts-customer-centric-marketing-audience-development\/","title":{"rendered":"ARTS: Customer-Centric Marketing &#038; Audience Development"},"content":{"rendered":"<p>Moderated by <strong>Kondwani Mwase<\/strong>, <em>Executive Director of Audience Engagemen<\/em>t at the National Arts Centre, this webinar explored the latest findings from the Arts Response Tracking Survey (ARTS), presented by <strong>Nik Nanos<\/strong>. This edition of ARTS features insights on audience behaviours, spending habits and methods of engagement across the arts sector.<\/p>\n<p>Joining the conversation were <strong>Jasmine Bradley<\/strong>, <em>Senior Director of Communications and Branding<\/em> at the Vancouver Art Gallery, and <strong>Rachael DiMenna<\/strong>, Senior Manager of Strategy and Partnerships at Fever.<\/p>\n<p>Rachael and the team at Fever look to democratize access to live entertainment and culture through its platform and initiatives including Van Gogh: The Immersive Experience and the Candlelight Concerts. Jasmine leads communication efforts for the Vancouver Art Gallery&#8217;s transformative campaign &#8220;The Build Up&#8221;, which marks the next chapter in their journey toward the building of a state-of-the-art cultural hub. Don&#8217;t miss this conversation on innovative approaches to arts marketing, branding, and audience development!<\/p>\n<hr \/>\n<div class=\"su-row\"><div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/CWH7lo1nAls?\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"ARTS - Ticket Sales and Membership Trends\"><\/iframe><\/div>\n<\/div><\/div> <div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p dir=\"ltr\"><span><strong>Associated links:\u00a0<\/strong><\/span><\/p>\n<ul>\n<li><span><a href=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/02\/2024-ARTS-Feb-EN.pdf\">Download the February 2024\u00a0edition of the Arts Response Tracking Survey<\/span><\/a><\/li>\n<li><span style=\"color: #3366ff;\"><a data-cke-saved-href=\"\/?page_id=11958\" href=\"\/?page_id=11958\" target=\"_blank\" rel=\"noopener\" style=\"color: #3366ff;\">Access previous editions of ARTS\u00a0<\/a><\/span><\/li>\n<li><a data-cke-saved-href=\"http:\/\/ https:\/\/newsroom.feverup.com\/en-CA\/about\/\" href=\"https:\/\/newsroom.feverup.com\/en-CA\/about\/\" target=\"_blank\" rel=\"noopener\"><span><span style=\"color: #3366ff;\">See the latest news from Fever Canada<\/span><\/span><\/a><\/li>\n<li><span><a data-cke-saved-href=\"https:\/\/business.feverup.com\/\" href=\"https:\/\/business.feverup.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Learn more about partnering with Fever<\/span><\/a><\/span><\/li>\n<li><span><a data-cke-saved-href=\"https:\/\/www.newvanartgallery.ca\/\" href=\"https:\/\/www.newvanartgallery.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Learn more about <em>The Build Up<\/em> to the new Vancouver Art Gallery\u00a0<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div> <\/div><span class=\"variable-font\"><strong class=\"variable-font\"><span class=\"il variable-font\"><\/span><\/strong><\/span><\/p>\n<hr \/>\n<h3><span>What is ARTS?\u00a0<\/span><\/h3>\n<p><span>ARTS is a partnership between Business \/ Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and helped inform the reopening procedures and programming models of Canadian arts organizations throughout the pandemic.<\/span><span>\u00a0<\/span><\/p>\n<p><span>With its newly structured approach, ARTS continues to offer insights into audience behaviours and attitudes on a quarterly basis, with each quarter focusing on a specific topic area. Winter will focus on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. <\/span><u><a href=\"\/?page_id=11958&amp;mc_cid=8e6a3583c1&amp;mc_eid=UNIQID\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.businessandarts.org\/resources\/arts\/?mc_cid%3D8e6a3583c1%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1684506226945000&amp;usg=AOvVaw0clY6FYxOdb2JEH29--vsI\" rel=\"noopener\"><span>Read\u00a0more.<\/span><\/a><\/u><\/p>\n<hr \/>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Speaker Series Presenting Partner:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2022\/06\/power-corp.png\" alt=\"\" class=\"wp-image-14788 alignleft\" width=\"182\" height=\"46\" \/><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Arts Response Tracking Survey (ARTS):<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/03\/BA.png\" alt=\"\" width=\"236\" height=\"55\" class=\"wp-image-21621 alignleft\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2024\/03\/nanos_ok.png\" alt=\"\" width=\"155\" height=\"76\" class=\"wp-image-21625 alignleft\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<\/div>\n<hr \/>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Founding ARTS Partner: <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2020\/06\/NAC.png\" alt=\"\" class=\"aligncenter size-full wp-image-11994\" width=\"600\" height=\"300\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Supporters<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2023\/11\/credit.jpg\" alt=\"\" width=\"204\" height=\"69\" class=\" wp-image-20336 aligncenter\" \/><\/p>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Moderated by Kondwani Mwase, Executive Director of Audience Engagement at the National Arts Centre, this webinar explored the latest findings from the Arts Response Tracking Survey (ARTS), presented by Nik Nanos. This edition of ARTS features insights on audience behaviours,<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/arts-customer-centric-marketing-audience-development\/\">Lire plus de <span class=\"screen-reader-text\">ARTS: Customer-Centric Marketing &#038; Audience Development<\/span><span class=\"meta-nav\"> &#8250;<\/span><\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","aiovg_categories":[332],"aiovg_tags":[],"class_list":["post-22617","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-speaker-series-2024"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ARTS: Customer-Centric Marketing &amp; Audience Development - Business \/ Arts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessandarts.org\/Resourceflix\/arts-customer-centric-marketing-audience-development\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARTS: Customer-Centric Marketing &amp; Audience Development - Business \/ Arts\" \/>\n<meta property=\"og:description\" content=\"Moderated by Kondwani Mwase, Executive Director of Audience Engagement at the National Arts Centre, this webinar explored the latest findings from the Arts Response Tracking Survey (ARTS), presented by Nik Nanos. 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