{"id":16624,"date":"2023-01-27T22:49:58","date_gmt":"2023-01-27T22:49:58","guid":{"rendered":"https:\/\/www.businessandarts.org\/?post_type=aiovg_videos&#038;p=16624"},"modified":"2023-01-27T22:50:59","modified_gmt":"2023-01-27T22:50:59","slug":"strategies-for-attracting-audiences","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/strategies-for-attracting-audiences\/","title":{"rendered":"Strategies for Attracting Audiences"},"content":{"rendered":"<p class=\"variable-font\"><span class=\"variable-font\"><span dir=\"auto\" class=\"style-scope yt-formatted-string variable-font\">At the top of this session, Nik Nanos, <\/span>Chief Data Scientist and Founder of Nanos Research, shared the latest findings from the Arts Response Tracking Survey (ARTS). This edition of ARTS provides insights into culture-goers\u2019 current behaviours and spending habits, as well as top motivators for returning to the arts.<\/span><\/p>\n<p class=\"variable-font\"><span class=\"variable-font\">The session also featured a response panel with arts leaders from across the country<\/span>. Together we considered how audiences\u2019 current lifestyles and purchasing patterns are influencing their engagement with the arts, and explored marketing strategies and incentives for attracting audiences in 2023.<\/p>\n<p class=\"variable-font\"><span dir=\"auto\" class=\"style-scope yt-formatted-string variable-font\"><strong class=\"variable-font\">Speakers included:<\/strong> <\/span><\/p>\n<ul class=\"variable-font\">\n<li class=\"variable-font\"><span dir=\"auto\" class=\"style-scope yt-formatted-string variable-font\"><span><strong>Beverly Cheng<\/strong><\/span>, <span>Head of Communications and Marketing, Power Plant Contemporary Art Gallery <\/span><br \/>\n<\/span><\/li>\n<li class=\"variable-font\"><span dir=\"auto\" class=\"style-scope yt-formatted-string variable-font\"><span><strong>Dominique Lapierre<\/strong><\/span>, <span>Executive Director, Th\u00e9\u00e2tre de la Ville<\/span><br \/>\n<\/span><\/li>\n<li><span><strong>Janet Bwititi<\/strong><\/span>, <span>Director, Marketing and Sales, Calgary Philharmonic Orchestra<\/span><\/li>\n<li class=\"variable-font\"><span dir=\"auto\" class=\"style-scope yt-formatted-string variable-font\"><strong class=\"variable-font\">Nik Nanos<\/strong>, Chief Data Scientist and Founder, Nanos Research<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2023\/01\/ARTS_January2023_ENG.pdf\"><span><strong>Download the latest edition of the Arts Response Tracking Survey, <\/strong><\/span><\/a>a partnership project between Business \/ Arts, the National Arts Centre and Nanos Research, with the additional support of David Binet and Christine Armstrong and Irfhan Rawji,<em>\u00a0<\/em>patrons from the National Arts Centre Foundation.<\/p>\n<hr \/>\n<p><span>The Arts Response Tracking Survey is undertaken as a partnership with Business \/ Arts, the National Arts Centre and Nanos Research, with the additional support of David Binet and Christine Armstrong and Irfhan Rawji,<\/span><em>\u00a0<\/em><span>patrons from the National Arts Centre Foundation.<\/span><\/p>\n<hr \/>\n<p>Arts Response Tracking Survey (ARTS)<\/p>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2020\/06\/Business-Arts-cas.png\" alt=\"\" class=\"aligncenter size-full wp-image-11992\" width=\"600\" height=\"300\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2020\/06\/Nanos.png\" alt=\"\" class=\"aligncenter size-full wp-image-11983\" width=\"600\" height=\"300\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<\/div>\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Founding ARTS Partner<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2020\/06\/NAC.png\" alt=\"\" class=\"aligncenter size-full wp-image-11994\" width=\"600\" height=\"300\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">Supporters<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.businessandarts.org\/wp-content\/uploads\/2021\/10\/ARTS-SS-Fre-1-e1635261206319.png\" alt=\"\" class=\"alignnone size-full wp-image-14107\" width=\"2083\" height=\"708\" \/><\/div><\/div>\n<div class=\"su-column su-column-size-1-4\"><div class=\"su-column-inner su-u-clearfix su-u-trim\"><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the top of this session, Nik Nanos, Chief Data Scientist and Founder of Nanos Research, shared the latest findings from the Arts Response Tracking Survey (ARTS). This edition of ARTS provides insights into culture-goers\u2019 current behaviours and spending habits,<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/strategies-for-attracting-audiences\/\">Lire plus de <span class=\"screen-reader-text\">Strategies for Attracting Audiences<\/span><span class=\"meta-nav\"> &#8250;<\/span><\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","aiovg_categories":[302],"aiovg_tags":[],"class_list":["post-16624","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-speaker-series-2023"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategies for Attracting Audiences - Business \/ Arts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessandarts.org\/Resourceflix\/strategies-for-attracting-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategies for Attracting Audiences - Business \/ Arts\" \/>\n<meta property=\"og:description\" content=\"At the top of this session, Nik Nanos, Chief Data Scientist and Founder of Nanos Research, shared the latest findings from the Arts Response Tracking Survey (ARTS). 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