{"id":13655,"date":"2021-05-26T15:05:47","date_gmt":"2021-05-26T15:05:47","guid":{"rendered":"https:\/\/www.businessandarts.org\/?post_type=aiovg_videos&#038;p=13655"},"modified":"2023-01-28T15:35:03","modified_gmt":"2023-01-28T15:35:03","slug":"marketing-innovation-engagement-strategies","status":"publish","type":"aiovg_videos","link":"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/marketing-innovation-engagement-strategies\/","title":{"rendered":"Marketing Innovation &#038; Engagement Strategies"},"content":{"rendered":"<p><span>This session featured Karran Sahadeo, Business \/ Arts\u2019 creative director, and Jason Maghanoy, head of business development at St. Joseph Communications Media, for a conversation on the evolution of marketing and engagement strategies over the past year.<\/span><\/p>\n<hr \/>\n<p class=\"variable-font\">Using examples from Toronto Life and Business \/ Arts, Jason and Karran provided a peek into the thought process that led to the successful digital transformations of the products and programs their organizations offer. They also chatted about why arts organizations need to expand their reach and what this investment in change might look like 5 years from now.<\/p>\n<hr class=\"variable-font\" \/>\n<p class=\"variable-font\"><strong class=\"variable-font\"><span class=\"variable-font\">Resources from this session:<\/span><\/strong><\/p>\n<ul class=\"variable-font\">\n<li class=\"variable-font\"><strong class=\"variable-font\"><span class=\"variable-font\"><\/span><\/strong><a href=\"\/?page_id=249&amp;mc_cid=bfdeb0c209&amp;mc_eid=UNIQID\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.businessandarts.org\/abx\/boardlink\/?mc_cid%3Dbfdeb0c209%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1622302079723000&amp;usg=AFQjCNEZ3qFnvtDZn_jDu5tXqsnQ_G6cWQ\" rel=\"noopener\" class=\"variable-font\" tabindex=\"59\">Business \/ Arts\u2019 boardlink program<\/a><\/li>\n<li class=\"variable-font\"><a href=\"\/?page_id=249&amp;mc_cid=bfdeb0c209&amp;mc_eid=UNIQID\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.businessandarts.org\/abx\/boardlink\/?mc_cid%3Dbfdeb0c209%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1622302079723000&amp;usg=AFQjCNEZ3qFnvtDZn_jDu5tXqsnQ_G6cWQ\" rel=\"noopener\" class=\"variable-font\" tabindex=\"60\"><\/a><a href=\"https:\/\/www.youtube.com\/watch?v=nwBbEF24iXw&amp;mc_cid=bfdeb0c209&amp;mc_eid=UNIQID\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/watch?v%3DnwBbEF24iXw%26mc_cid%3Dbfdeb0c209%26mc_eid%3DUNIQID&amp;source=gmail&amp;ust=1622302079723000&amp;usg=AFQjCNFNQ0NUMHYZ0nlj651DU2jZq3mxuQ\" rel=\"noopener\" class=\"variable-font\" tabindex=\"61\">Toronto Life\u2019s\u00a0TL.talent workshop featuring Karran and Jason<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This session featured Karran Sahadeo, Business \/ Arts\u2019 creative director, and Jason Maghanoy, head of business development at St. Joseph Communications Media, for a conversation on the evolution of marketing and engagement strategies over the past year. Using examples from<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.businessandarts.org\/fr\/Resourceflix\/marketing-innovation-engagement-strategies\/\">Lire plus de <span class=\"screen-reader-text\">Marketing Innovation &#038; Engagement Strategies<\/span><span class=\"meta-nav\"> &#8250;<\/span><\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":1,"comment_status":"open","ping_status":"closed","template":"","aiovg_categories":[305],"aiovg_tags":[285,284,286],"class_list":["post-13655","aiovg_videos","type-aiovg_videos","status-publish","has-post-thumbnail","hentry","aiovg_categories-speaker-series-2021","aiovg_tags-branding","aiovg_tags-marketing","aiovg_tags-toronto-life"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Innovation &amp; Engagement Strategies - Business \/ Arts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.businessandarts.org\/Resourceflix\/marketing-innovation-engagement-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Innovation &amp; Engagement Strategies - Business \/ Arts\" \/>\n<meta property=\"og:description\" content=\"This session featured Karran Sahadeo, Business \/ Arts\u2019 creative director, and Jason Maghanoy, head of business development at St. Joseph Communications Media, for a conversation on the evolution of marketing and engagement strategies over the past year. Using examples from&hellip;Lire plus de Marketing Innovation &#038; Engagement Strategies &#8250;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.businessandarts.org\/Resourceflix\/marketing-innovation-engagement-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Business \/ Arts\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-28T15:35:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.businessandarts.org\/Resourceflix\/marketing-innovation-engagement-strategies\/\",\"url\":\"https:\/\/www.businessandarts.org\/Resourceflix\/marketing-innovation-engagement-strategies\/\",\"name\":\"Marketing Innovation & Engagement Strategies - Business \/ Arts\",\"isPartOf\":{\"@id\":\"https:\/\/www.businessandarts.org\/#website\"},\"datePublished\":\"2021-05-26T15:05:47+00:00\",\"dateModified\":\"2023-01-28T15:35:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.businessandarts.org\/Resourceflix\/marketing-innovation-engagement-strategies\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.businessandarts.org\/Resourceflix\/marketing-innovation-engagement-strategies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.businessandarts.org\/Resourceflix\/marketing-innovation-engagement-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.businessandarts.org\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Videos\",\"item\":\"https:\/\/www.businessandarts.org\/Resourceflix\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Innovation &#038; Engagement Strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.businessandarts.org\/#website\",\"url\":\"https:\/\/www.businessandarts.org\/\",\"name\":\"Business \/ Arts\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.businessandarts.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Innovation & Engagement Strategies - Business \/ Arts","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.businessandarts.org\/Resourceflix\/marketing-innovation-engagement-strategies\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing Innovation & Engagement Strategies - Business \/ Arts","og_description":"This session featured Karran Sahadeo, Business \/ Arts\u2019 creative director, and Jason Maghanoy, head of business development at St. Joseph Communications Media, for a conversation on the evolution of marketing and engagement strategies over the past year. 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