ARTS: Ticket Sales and Membership Trends
Join us on May 30, 2023, for the next edition of the Speaker Series as we unveil the newly evolved Arts Response Tracking Survey (ARTS) and explore its latest findings.
This session marks a significant milestone in the evolution of ARTS, as it launches the renewal of the program for a two-year term, with updated questions and a refined focus that reflects the evolving data needs of the arts sector.
At the top of the session, we will address the updates to ARTS and hear from Nik Nanos, who will share insights on culture-goers’ attitudes toward attending arts and culture events, along with their current purchasing tendencies and preferences.
The session will also feature a response panel with arts leaders from across the country. Together, we will discuss the latest trends related to membership and subscription models and consider the implementation of loyalty programs in the arts. We’ll consider attendance and purchasing patterns, and strategies for addressing these ever-evolving trends.
Speakers will include:
- Geoff Thomas, Director, Marketing, Sigma Loyalty Group
- Gideon Arthurs, Executive Director, Soulpepper Theatre Company
- Tara Janzen, Director of Development, Remai Modern
- Nik Nanos, Chief Data Scientist and Founder, Nanos Research
When: Tuesday, May 30, 2023, 3:00 – 4:15 pm ET
Where: Zoom Webinar
Accessibility: This session will be presented with ASL interpretation and auto-generated English captions
What’s New With ARTS?
ARTS is a partnership between Business / Arts, the National Arts Centre, and Nanos Research that conducts quarterly surveys of over 1000 Canadian culture-goers. Since its launch in May 2020, ARTS has offered valuable insights into audience behaviours and helped inform the reopening procedures and programming models of Canadian arts organizations throughout the pandemic.
To address the changing needs of our sector, ARTS is entering a new, two-year phase beginning in May 2023. With its newly structured approach, ARTS will continue to offer insights into audience behaviours and attitudes on a quarterly basis, with each quarter focusing on a specific topic area. Winter will focus on marketing, spring on sales, summer on public perceptions and engagement, and fall on fundraising. Read more.
Arts Response Tracking Survey (ARTS)
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